There are many benefits of a SSL certificate, both for the merchant who wants to secure the customers personal information and payments, and for the buyer who wants assurance that transactions on the website will be secure. The Secure Socket Layer protocol, or SSL, was developed by Netscape and ensures the security of transactions that take place between the web server and browser. If you are wondering about the magnitude of its important for your business, here are some of its other benefits:
It Helps To Gain Customers
Today, a good number of customers shop for various things online, most of them want to make sure that their transaction, and personal information is secure when making the purchase online. Not all merchants have an SSL certificate, and those who do, are able to attract more customers. You can use your SSL certificate as an advertising tool to gain a competitive edge.
Helps Instill Confidence
If your business website has a SSL certificate, you can confidently guarantee your customers safe and secure transactions, essentially providing them material assurance, which leads to peace of mind for customers when conducting transactions on your website. An SSL certificate ensures that the data is encrypted before it is sent and cannot be read by anyone other than the intended merchant.
Prevents Against Fraud
Websites that employ a SSL certificate usually have URLs that begin with “https” rather than “http”. Such websites help prevent fraud. By using an SSL certificate, you not only take the first step towards empowering your customers with a secure transaction, but also help discourage and contain fraud. It also helps to portray a trustful business image and help any merchant to gain respect in the online community.
Using an SSL certificate helps your business in many ways such as those mentioned above. Not only can you differentiate yourself from the thousands others on the online web as a trusted and secure website for transactions, but also gain customer trust and respect. These are important elements to make a loyal customer and if you are able to win them once, you can be sure they will keep coming back to you.
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