Rules For Choosing Domain Names

Choosing a domain name is a lot like choosing a brand name. You need to put in some consideration and thought. After all, it will be your identity on the internet, and you want to be sure that you choose a name that not only fits your offering, but is also easy to promote.

At HostSailor, we have helped a number of clients secure domain names that complement their business offerings. Here are a few rules we would like you to know:


When you begin the search, it will help to have a small set of terms or phrases that describe the domain name you need in the best way possible. Once you have identified a list of at least 5 keywords, pair them or add prefixes to create good domain names. For example if you are launching a fitness website, you might want to start with words like ‘bodybuilding, exercises, supplements, weight loss, diet’. Then play around with them until you find a good match.

Make It Unique

Here’s a recipe for disaster – have your domain name confused with a popular website already owned by your competitor. Never go for domain names that are opposite or misspelled versions of an already established domain.

Make It Easy To Type

Domain Name

If a domain name requires customers to put in too much attention to type correctly due to pronunciation, length or spelling, you might lose a good portion of your marketing and branding value. Make it easy to type.

Make It Easy To Memorize

You don’t want to have an online presence with an amazing website, but a name that no one can remember. Make sure you put in time to choose a domain name that is simple enough to remember so that your customers can recall it, when needed.

Avoid Copyright Infringement

Most business owners make this mistake too often, but it can immediately kill a great domain and company. To make sure that you are not violating anyone’s copyrights, search domain names before you purchase it.

Sticking to these rules will help you find domain names that are not just perfect for SEO purposes, but also come off as unique and appealing. Start your available domain name search with us today. Give us a call to learn more about how we can help you find the perfect domain!

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