The dos and don’ts of securing a domain name

Navigating through the world of domain names can be an overwhelming task, particularly if you are not up to speed on how to secure one. With the ever growing number of hosting service providers, it is quite easy for you to make a mistake that could ultimately cripple your business. Here are a few dos and don’ts of securing a domain name that will surely come in handy:

Do Register Yourself as the Owner of the Domain Name

Some business owners make the mistake of not checking to ensure that the person they asked to have their domain name registered did so in the owner’s name. It’s critical to ensure that you are the owner of the domain and the primary administrative contact. Consider your website as a piece of property- if you don’t own it you can’t sell it.

This is one of the most common mistakes small to medium business owners make, therefore consider rechecking who your domain name is registered to.

Don’t Use Numbers, Dashes or Abbreviations

Instead of using abbreviations or special characters, come up with a catchy name that does justice to your business, and more importantly, is easier to remember. With countless websites offering the same services, clients find it almost impossible to remember domain names unless they are simple and the perfect representation of a business.

Do Include Your Location or a Keyword in the Domain (Only If You Can)

If your business is largely based on the geographic region you can try fitting in your location into the domain name. If it seems feasible try putting in the most important keyword from your industry into the keyword. This will prove helpful by ranking your website among the top search results organically.

Don’t Waste Money on Extensions Other Than .Com

When you finally decide to conduct an available domain name search, you will be bombarded with options like .net and .co, but for most small businesses that is not really needed. You can invest in other domain extensions when protecting something like a trademark. However, always remember that the real value is in the ‘.com’.

These are a few dos and don’ts that can help you in your available domain name search. Feel free to contact us at HostSailor for any kind of domain related information today!

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