Selecting a domain name for your website is not exactly a difficult task, but it becomes one if you want just the right one. A lot of considerations go into selecting the right domain name; one that has optimal impact. A domain name is the identity of your business on the web and you want to select a name that is easy to find, promote and at the same time, reflects your business. Here are a few things that could help you choose the right domain name for your business:
Make Sure It Is Easy To Type
When choosing a domain name, select a word that has no multiple spellings, and avoid using slang or text message language, for example using ‘u’ instead of ‘you’. An easily spelled name is critical to success, because if someone cannot remember the spelling, they won’t be able to find it online either, or spread word about it.
Make Sure Its Short
Choosing a short domain name again helps in making it easy to promote and be remembered by people. A long and complex name might be forgotten or easily misspelled.
Try Using Keywords
Incorporate keywords that describe your business in your domain name. It will help improve your rankings on search engines and will make it easier for customers to look for you or land on your page if they only search for that keyword. For example, if you are in the home security business, you may want to register securitysolutions.com or homesecurity.com as your domain. Of course, doing so isn’t as easy as it may seem, since 9 out of 10 times, someone has probably thought of all the obvious domains before you. This will take quite a bit of research on your part.
Avoid Hyphens and Numbers
Hyphens and numbers often cause confusion in spelling out your domain name. For example, 5 can be misunderstood as five. If you use a hyphen, it can be forgotten or misplaces in the word. Try to not use numbers or hyphens, but if you must, use a different variation to be on the safe side.
Use a Relevant Domain Name Extension
.com or.net are suffixes used in web addresses. They have specific uses and .com is by far the most popular one. However, according to their relevancy, others are also used and you must select an extension which is most relevant to your business. For example, if your business is related to the television industry, going for a .tv domain would be a good idea.
Last but not the least, always make sure that the domain name you select is not copyrighted or trademarked by another company. Research it well before registering it or it can spell a legal mess for you that could cost you your domain.
Did you find these suggestions useful? How did select your domain name? Share your thoughts with us by using the comments box below: