Imagine typing something like 22.214.171.124 every time you had to access your favorite website. That would be a real hassle, right?
Fortunately, we don’t have to, thanks to domain names. A domain name refers to the name that represents a unique IP address of a website.
However, this description is a simplified explanation of what a domain name can actually do. As a matter of fact, it can prove to be the difference between having a sharp online presence and shrinking into nothingness in this vast cyberspace. Here are some reasons why a domain name is so important:
It Gives Credibility to Your Business
A domain name lends a professional image to your business. It is your chance to make a favorable first impression in the eyes of your customers. Since this is the first thing that visitors will notice when they visit your website, it better be good.
It Allows Mobility on the Internet
With a separate domain name, you have the flexibility to move your website to any of the different webhosts you prefer. If however, the domain name belongs to somebody else, you will have to redo all the branding efforts with a separate domain name which can prove to be very distressing.
Choosing an original domain name that fits in well with what you do can go a long way in portraying a positive company image. This unique name will define your business for the rest of its life. Make sure you choose a creative name that can take your branding efforts to the next level.
It saves You Costs
Having a website with your own unique domain name can provide incredible advertising opportunities for you. Imagine the printing and distribution costs of separate brochures and catalogues in bulk. Compare that cost with the cost of website space and you will be surprised to view the difference. Also, errors and typos are easier to correct on a digital website than on a printed page.
It Increase Your Chances of Appearing on Search Engines
You may think that having one of the keywords as a domain name would be a good idea and increase search engine visibility, but the reality is quite different. Since Google’s algorithms have become smarter with each passing day, Exact Match Domain or EMD may not be a very good idea. Choose something that clicks and leave the SEO efforts to later on.
Making the process easier, we at HostSailor can help you buy domain names of your choice. We additionally provide SSL Certificate and reliable VPS hosting to keep your website’s operations safe and sound.