Like most things, choosing a reliable web hosting company for your business is crucial. You wouldn’t want to experience the same kind of downtime you experienced last week, right?
Still think that choosing a reliable web hosting service isn’t important? Here’s why you need to pay attention while picking a web hosting service:
Revenue loss is the first and a major adverse impact if you do not pay attention when choosing a web hosting service. If your website goes down, your potential customers will not be able to view your blog posts or learn about your services and products. If you host an online store, the situation will be much worse. You will lose out on potential sales and income. Consider the server issues that Whatsapp faced in the past year and the impact it had on the business. In 2013, even Amazon’s website went down for about 40 minutes and according to reports, it cost the company $5 million. You wouldn’t want to get stuck in that kind of a situation.
Negative Effect on your SEO Ranking
Your goal with content marketing is to rank high in search results so customers can easily find you. If your site is down repeatedly when search engines are attempting to visit, then your ranking will be affected adversely. Aside from downtime, many SEO experts believe that slow website load times can also hurt your ranking. Thus, while looking for a web hosting service, you have to pay special attention to its uptime and how the company delivers during such emergencies. You can ask the company’s existing customers about the performance of the company and how does the company perform during downtimes.
100% security for your website is less likely, but only till you find an effective and reliable web hosting service. Web hosting companies back your data and make it easy to restore it in case your site is hacked. They will also assist you with technical support, maintenance and security issues 24 hours a day. Web hosting companies like HostSailor offer cheap SSL certificates that help in securing your website from being breached.
Wondering if a web hosting service can offer all these services? HostSailor can! We offer web hosting services, along with domain registration services, SSL certificates for ensuring security and much more. Offering lightning fast services, we make sure that your online business reaches new heights.