Type, enter, click—and hallelujah!
And when their expectations are not met:
Type, enter, click—and hallelujah…
Type, enter, click—…
Heck! They get frustrated.
They move to your competitor’s website.
In fact, a study from Kissmetrics reveals that a business loses roughly 25% of its online visitors if its site takes over 4 seconds to load.
This means you lose prospects, leads, customers and eventually the opportunity to make a sale.
Even Google does not like websites that take ages to load.
But what is causing your ecommerce website to load slowly in first place? Let’s make use of the lagging window and see where’s the holdup.
An Under-Resourced CMS
Your website’s content management system plays a very important role in establishing its load speed. Fortunately, or unfortunately, not all content management systems are built the same. They are highly application specific.
For instance, WordPress has been designed for blogging websites. Magento, on the other hand, is exclusively designed for ecommerce websites.
Using a CMS that lacks in robustness to facilitate the resources of an ecommerce website, translates to an increased load time.
A Poor Performing Server
Your customers enter your website’s URL into the address bar. The browser then sends a ping to the server, asking to return the information and data about your ecommerce website. The server forwards your customer’s request to your server. Your server complies and finally the customer is digitally transported to your ecommerce website.
Imagine, what happens if your server does not promptly facilitate the submitted request?
Naturally, it would take longer time to respond and your customer will have to wait longer.
A Remotely Located Server Facilitating Distant Traffic
Your server’s location—the server on which your website is being hosted—can also affect its loading speed.
Un-cached Static Content
What is static content? The content on your ecommerce website that does not change. This blog you are reading is a static content. It’s not meant to be changed. However, our main blog page is not static – new blog posts will be added to it from time to time.
Now, every time your customer want to view a certain page or content on your website, a series of requests are made. If some of your content is saved in a directory—we call it caching the content—the request will be processed faster.
Since your static content is not meant to change, you can cache it, allowing the server to retrieve the information quickly. Where it won’t be cached, it will take longer for the website to load.
Hoarding Plugins and Third Party Widgets
Webmasters love using plugins and third party widgets, for the integration adds to a site’s functionality. Greater the functionality, the more impressive is the website.
But, at what cost?
Increased loading time.
Sure, every ecommerce website needs plugins and widgets but not every widget or plugin.
And there you are, enlightened and prepared. Now get acting and fix the loading time of your ecommerce website.
The team of HostSailor can help you. We provide dedicated and shared hosting solutions for ecommerce websites that ensure you don’t have to face network latency issues ever. Our hosting services include SSD shared hosting, VPS hosting and managed dedicated server hosting solutions. Contact us for more details.