Users and search engines prioritize building trusting relationships and maintaining those relationships. It is just not enough to meet the bare minimum requirements to confirm website security. The commitment of an organization to user safety and cybersecurity should include implementing SSL certificates. A successful business can also benefit from its brand reputation, trust and marketing. SSL certificates can play a central part in a more comprehensive strategy to boost website trust. Here, we are looking at the other reasons to have SSL certificates in place for websites.