Your Website –The Ultimate Digital Marketing Weapon
From selling products to accepting payments, your website serves a lot of functions. In this online landscape, users want to have a seamless website experience. What’s more, the usability and content of your website are major SEO ranking factors.
In short, if you want to have a killer digital marketing campaign, your website should really stand out. It should provide what your visitors are looking for and more.
Importance of Website Hosting
One of the major factors affecting a website’s performance is the hosting service you choose. For instance, according to Kissmetrics, page loading times can affect visitors’ conversion rates. When you are expecting lots of traffic and looking to convert them (which you should), you want to opt for a reliable hosting company. Make sure you carry out comprehensive research before finalizing.
We at HostSailor have outlined some considerations when choosing a reliable hosting company. Read on:
As the name suggests, uptime rates refer to the amount of time your website will remain active. Surely, there is no point of digital marketing when the website is down or slow.
The last thing you would want is your potential customer visiting your site and finding a blank screen.
The uptime rate offered by any hosting company should be at least 99 percent. Anything less should raise a red flag.
When browsing online, security is a major concern for users. With cyber crimes rising with ever-increasing rates, your website’s security features will be a crucial factor.
From passwords to credit card details, your hosting company must provide services to ensure complete protection. PCI compliance and SSL certificates are some of the security aspects that a company should offer.
The hosting company you choose should provide reliable content backup. This is important as the changing nature of SEO demands you to change content frequently and you might accidentally delete content.
For such mishaps, you need to be sure that all your content is safe and backed up. Take time out to learn more about their disaster recovery plan.
With a team of tech enthusiasts, we at HostSailor provide all of the above hosting features and more. From a comprehensive managed dedicated server to VPS hosting, we have got all the hosting options in our repertoire.