Quick tips for website performance optimization

Streamlined website performance is essential. If your pages fail to load on time as your website visitors become more demanding and impatient by the day, then you could be missing out on business. What’s more, after they leave your website, they will tell others about how awfully long it took to even load the page and they won’t be coming back with bad word of mouth turning away other potential customers as well.

On the other hand, website performance is not just important for the visitors but for search engines as well. Google, for instance, specifies that it takes site load times into account when ranking them, so a slower website equals to a lower rank.

Here are a few tips to optimize your website for better performance:

Optimize Your HTMLOptimize Your HTML

Avoid copy pasting from other word processing applications. Copy pasting from word processors can add in a lot of complexity to HTML that contributes to slower load speeds. Also, use simple structures in your HTML that comply with all standards. This way, browsers will be able to parse your page easily.

Finally, remember that while it is good to leave a lot of white space to focus attention on the things that matter, they add to the overall size of your web page (in bytes).

Optimize Your Images

Optimize Your ImagesSimply put, larger images result in longer page load times as your browser pulls down more data. Therefore, remember to pick the right size for the job. High Definition images for your product displays are one thing, but a ‘follow us on Facebook’ image is another. Similarly, choose the right image formats and resize them directly instead of using HTML scaling.

Use Text Instead Of Images

Balance good design with streamlined performance. Although a no brainer, but some people forget that text renders much faster than images and is also more effective for SEO.

Cache Your Output

This may be a bit more complicated but you can optimize the performance of your website by caching at both the client’s end and the server’s side. Server side caching will put a cap on the number of queries you make to the database, while browsing caching will reduce HTTP requests.

Choose Your Hosting Service Provider Wisely

Whether you are hosting your website on your premises or using a hosting service provider for managedChoose Your Hosting Service Provider Wisely dedicated servers, you will get precisely what you pay for. If you are running a production quality website, avoid shared hosting and go for managed dedicated hosting instead.

At HostSailor, we are a leading hosting company that can help you secure Netherlands dedicated servers, that is guaranteed to enhance uptime and performance for your website. We also offer VPS servers, domain search and registration along with SSL certificates. Get in touch to learn more about how you can benefit from our services.

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