Not only does a powerful and impactful domain name help you make a good first impression, it also has the ability to affect Google’s ranking.
When choosing a domain name, here are some tips to keep in mind:
Make It Brandable
A domain name will always be a part of you. Instead of going for something generic, you should opt for something that’s creative and stands out.
For instance, you can come up with new words, such as Yahoo, Bing, etc. You can also come up with a mesh up. However, make sure that the name reflects your overall branding and the impression that you want to create in your viewers’ minds.
Keep It Short
When it comes to domain names, keeping them concise is a pretty good strategy. Generally, something around 6 to 14 characters will be perfect.
Make Sure It Is Easy to Type
Your domain name should not be complicated and should be easy to spell. Since users will be typing it every time to get to your website, their ease should be your top priority.
The name should be simple and easy to understand. The last thing you would want is your visitors misspelling your name and accidently being directed to some other website.
Consider Using Keywords
Having keywords in your domain name can improve your SEO standing. Since users type keywords, it might increase your chances of popping up on Google’s first page.
However, there is a caveat here. Using keywords unnaturally in the domain name will not make a good impression. Use keywords only if it blends in nicely with your overall brand image.
When it comes to extension, .com is the best. Most websites have this extension and that makes it familiar.
If the .com extension is taken for your particular domain name, you might go with .net or .org. However, a better approach would be to come up with a new name.
Check Social Media Websites or Particular Trademarks
Before you decide on a particular domain name, you might want to check social media websites and trademarks of the particular name. This will allow you to steer clear of any legal complications that might occur in the future.
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