When Should A Client Upgrade To VPS Hosting?
In the starting phase of a business and when the cash flow is low, business owners have to be conscious about the budget. That is why it is common for many business websites to start on the cheapest hosting plan available. However, at some point or the other, the cost-effectiveness of a shared hosting plan might not be able to cut it. In such a situation, can you trust your clients to know? Or should you interfere and help them upgrade to a better plan? Even if it is not part of your job description, you are the trusted website expert of your client. If anybody can make a convincing case to upgrade to VPS hosting from shared hosting, it is you. Shared below are some signs to let you know when it is time to talk to your clients about upgrading their hosting plan.
When To Upgrade To VPS Hosting ?
There isn’t anything wrong with hosting a business website on a shared hosting plan. But for some sites, it is not just practical to stay on shared web hosting plans for long. It will be like trying to manage the growing expenses and earnings of a business in an Excel spreadsheet rather than making use of accounting software. It can hurt the business much more than the savings in cost seemingly help it. Whenever you need to convince a client to change how they do things, you will need to frame it around benefits to the client. Shared below are some situations in which VPS hosting is the logical way and how you can persuade your client to upgrade to VPS hosting.
Upgrade To VPS Hosting If The Site Takes More Than Three Seconds To Load
Site loading speeds have always played a role in how poorly or how well a site ranks. In 2010, site loading speed became a ranking factor for desktop websites. By 2018, site loading speed also started to impact mobile site rankings. Google is becoming much more serious about site loading speeds. With the release of the Core Web Vitals update, page loading speed is one of the four important things that sites need to excel to rank well on SERPs.
As per the experts from Google, you have up to one second before the visitor loses focus. And about three seconds before visitors abandon what they are doing. It is true that shared hosting plans offer performance optimizations; however, it is nothing like VPS hosting. With VPS hosting, you will have access to high-performance hardware and you will get more resources. So, if the website of your client will not load any quicker than 3 seconds, it is time to upgrade to a better hosting plan.
You Can Only Take The Vision Of Your Client So Far
In any business, innovation is the key to success. This is why it can be exciting to have a client who has a creative and daring vision for their website and business. But having a shared hosting connection can turn that excitement into frustration. It happens when you come to understand that you do not have the freedom or the flexibility to execute your client’s or even your vision. For example, let us think that you wish to experiment with a different content management system. One that makes use of PostgreSQL in place of MySQL. Or you just need more advanced technology to perform what you wish.
To cut down the potential noise from shared hosting neighbors, there can be many restrictions in place to prevent you from adopting the approach or tech that you need. On the other hand, having a private server will help avoid such roadblocks.
Too Much Downtime Costing Business Money
There can be websites that do not exhaust their shared hosting resources, and there are others that can quickly exceed those limits. Business blogs, e-commerce websites, and news websites publish a steady stream of graphics and content and these sites will need very high resources. However, the resource consumption of a website is not the only thing to be taken into account. It is also important to consider how other websites on the shared server consume the common resources.
In a shared hosting plan, there is always the risk of downtime. It happens if your neighboring website takes much more than its share of resources. It might not be because of the website’s fault. A promotional offer or a blog post on one of the sites can go viral. Leading to a surge in traffic that can take all the websites hosted on the server offline. With VPS hosting, this will not be a problem. All the available resources will be split evenly and the websites will not be allowed to exceed the individual resources allocated to them. This means that the only site affecting the uptime or performance of your site is your site.
The Site Finding It Difficult To Adapt To Business Growth
You do not just launch a business and then watch as it enters different phases of development. A lot of work goes into maintaining, innovating, and adapting the business to external changes. Due to this, businesses can experience ebbs and flows. While you wish the website of your client to be prepared for high points, it is not a cost-effective way to always set up the web server for maximum performance and leave it as it is.
When opting for VPS hosting, you will have root access to the webserver. It means that you will have more control over the server environment. Being able to customize server configuration and resources, you will be able to completely optimize the way your site performs. If your client has more than one website, you may consolidate them to a single VPS. Just keep in mind that, in order to get the most out of VPS hosting, you will need technical knowledge. In addition, you need experience in server management too.
Conclusion
The perks of doing the upgrade to VPS hosting might be clear for you now. However, you might be confused if you are not comfortable with managing a VPS server on your own. That is quite normal. It is great that you get more control over the backend and performance of your site. But you will have many things to manage. You can get stuck with an issue plaguing the site of your client for much longer if you do not know how to fix it. Therefore, you can try a few options. Get yourself a control panel like Plesk or cPanel. That is needed if you wish to manage the VPS hosting plan for your client. You may also move your client to a fully managed VPS hosting if you do not prefer to manage the server for your client.
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